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Test the waters with keywords. Then use tools to check what kind of traffic volume those keywords are getting on the local level. As a rule, Laurie Galazzo — inbound marketing manager at AppTweak, a Belgium-based startup providing app marketers a multilingual keyword tool tailored for six languages, with more in the pipeline — recommends app developers and companies aiming to localize their ASO start with the app title, keywords, and description and in that order before making the effort to localize the entire app.

And by the whole app, she means everything — including app metadata, screenshots, previews, and videos. This is the same blueprint Bart Verschueren and Vincent Vandegans, who founded eRowz, followed when they mapped out soft launch plans for For-sale. After launching to an enthusiastic audience in France, the company founders noticed app fans springing up in nearby U.

Teaming up with AppTweak allowed them to define a localization and ASO strategy, starting with finding and tracking keywords in English, the target language they chose to get more mileage out of their app organic installs. Localizing their app as part of a wider ASO strategy brought the company new users, more downloads and achieved higher retention and engagement rates. Based on this appeal, the company has expanded its ASO and localization strategy, allowing it to launch and target users in a total of 10 countries, including Belgium, Brazil, France, Germany, India, Ireland, Italy, Spain, U.

The right approach can boost your brand and visibility, and bring new life to your app. Did you miss a featured session? We may collect cookies and other personal information from your interaction with our website. The Cardone Zone is like no other business show presently on air. My biggest social community. Catch GC Live and access training advices. Weekly interviews, strategy, and advice for building your online business. Watch everything from the inside. Check out my latest events, get promo codes, thoughts of the day and essential information for you and your business.

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