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Start on. Show related SlideShares at end. WordPress Shortcode. Share Email. Top clipped slide. Download Now Download Download to read offline. Deyar Bakr Follow. Netflix Case Study. The company works with all the major computer hardware producers such as Lenovo, Dell, Toshiba and Samsung and major computer retailers to make sure computers would be sold with already pre-installed Windows software.
The company also invested in Dell and Nokia to tighten its relationships with these companies. Massive, Link Exchange, WebTV, Danger are just few examples of multimillion acquisitions made by Microsoft but soon shut down or divested.
Microsoft is a giant software corporation but it does not produce its own hardware and depends on computer hardware manufacturers to develop products that run Windows OS. If cheap and popular alternative OS would appear, hardware manufacturers may simple choose the alternative and Microsoft could do little to change the situation.
Compared to other OS, Windows is the least protected against such attacks. Only recently has Microsoft entered the mobile technology sector and still heavily depends on its OS and software sales for standalone and laptop computers. The market for these products has matured and Microsoft will find it harder to grow revenues in these sectors. It had an opportunity to be the first player in online advertising but missed the opportunity. Microsoft could expand its range of cloud services and software as the demand for cloud-based services is expanding.
Mobile advertising markets are expected to grow in double digits over the next few years and Microsoft has a great opportunity to tap into these markets with its mobile OS. Smartphone and tablets markets will grow steadily over the next few years and Microsoft could exploit this opportunity by introducing more of its own tablets and a new company phone.
With a huge reserve of cash Microsoft could start acquiring new startups that would bring new technology, skills and competences to the business.
Microsoft is more than ever on the pressure to introduce successful OS both in PC and mobile markets as such competitors like Google and Apple have already established positions. Customers shift from buying laptops and standalone PCs to buying smart phones and tablets, the markets, where Microsoft has only a modest market share and may never establish itself. Many new open source projects are coming to the market and some of them became quite successful, such as new Linux OS and Open Source Office.
Microsoft has already been sued for many times and lost quite a few large scale lawsuits. Lawsuits are expensive as they require time and money. And as Microsoft continues to operate more or less the same way, there is high probability for more expensive lawsuits to come.
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